Acquisition project | Dezy It, Inc.

Fundoo Friday - Acquisition Strategy

Understanding the product

Fundoo Friday is a virtual team-building gaming platform for hybrid and remote companies to promote engagement impacting retention of employees.

Fundoo Friday is a B2B product. Fundoo Friday - Virtual Team Building Games / Activities for Remote Teams

Understanding the user

	ICP 1	ICP 2
Ideal customer profile name	Naveen Satyveli	Sumaya Jabeen
Job title	Lead HR Consultant	HR Manager
Age	31 - 40	21 - 30
Gender	Male	Female
Organizational goals	To improve employee engagement	To improve employee engagement
Role priorities	Streamlining the recruitment process and planning employee engagement activities.	Leading the Operations team to maintain records of employees and processing payroll.
Role in the buying process	High	Medium
Reporting structure	Reports to CHRO	Reports to HR Lead
Preferred channels	Virtual	Virtual, Offline events
Products used in the workplace	Zoom, Microsoft Teams	Zoom, Microsoft Teams
Where do they spend time	Meetings, Interviews, and Networking events	Meetings, Interviews , Slack HR channels & Restaurants (For team lunch)
Pain points	Constantly trying to figure out a way to engage employees in a remote work environment	Constantly trying to figure out a way to engage employees in a hybrid work environment
Current solution	Skribble, Codenames	Among Us, Tambola

Understanding Product/Market Category

Virtual Team Building Game

Online Gaming Platform for employees

Fundoo Friday is right now in the Pre-Product Market Fit stage.

Acquisition Channel

Free Trial Giveaway
Referral program
LinkedIn Outreach

Free Trial Giveaway

Most of the target ICPs are a part of HR communities constantly exploring tools and platforms that would impact employee engagement in a remote work environment.

Target platform: Slack, Facebook, and LinkedIn groups

30-day free trial of the platform will be provided to the ICP showing interest in exploring Fundoo Friday.

Referral Design

User Story

HR signs up to the platform
HR gets onboarded by the automated onboarding flow
HR plays a single-player game
HR plays a multiplayer game with the employees
HR gives a 4-star or above rating on the gaming experience
HR keeps using the platform to schedule and let employees play games

Referral Discovery

The referral program will be implemented on the homepage screen post a multiplayer game has been completed with the employees and the host rates the gaming experience with at least 4 stars.

Game page - HR.jpg

Rating website.jpg

Motivation

The platform currencies for Fundoo Friday would be - Money & Access.

Platform Currency

FF coin is the platform currency for Fundoo Friday.

Context

FF coins can be used to redeem skins, characters, and schedule tournaments. The number of tournaments and multiplayer games an organization could schedule will be limited and will have to use the accumulated FF coins to gain access to scheduling more tournaments.

Incentive Breakdown

For the referrer

First Referral - 1000 FF coins Second Referral - 2000 FF coins Third Referral - 4000 FF coins Fourth Referral - 6000 FF coins Fifth Referral - 10000 FF coins

An additional 10 FF coins will also be awarded for every employee being onboarded by the referee.

Upon referring and onboarding at least a total of 1000 employees, the referrer can redeem the FF coins to avail a discount on their subscription plan.